A Comprehensive Guide to AdWords Updates for Doctors, Health & Medical, and Dentists

Nov 20, 2023


In today's digital age, having a strong online presence for your business is crucial for success. With the ever-evolving landscape of online advertising, staying up-to-date with the latest strategies and updates is paramount. This comprehensive guide will take you through the latest AdWords updates specifically tailored for doctors, health & medical professionals, and dentists, helping you outrank your competitors and attract more patients.

Understanding AdWords Updates

Google AdWords is a powerful online advertising platform that allows businesses to reach their target audience by displaying ads on Google's search engine results pages (SERPs), YouTube, and various other partner websites. As Google constantly updates and improves its advertising platform, it's essential to stay informed about the latest changes to maximize your advertising efforts.

1. Quality Score

One important factor that affects the success of your AdWords campaigns is the Quality Score. This score is Google's way of measuring the relevance and quality of your ads, keywords, and landing pages. By focusing on improving your Quality Score, you can achieve higher ad rankings, lower cost per click (CPC), and ultimately, better return on investment (ROI).

To improve your Quality Score, ensure that your keywords are tightly related to your ad text and landing page content. Create compelling, relevant ads with clear call-to-actions. Additionally, optimize your landing pages by providing valuable content and making sure they are mobile-friendly.

2. Expanded Text Ads

In 2016, Google introduced Expanded Text Ads (ETAs), replacing the standard text ads. ETAs offer more ad space, allowing you to provide more detailed information and engage potential patients effectively. With two headlines instead of one, you have more room to highlight your unique selling propositions.

To take full advantage of ETAs, ensure that your headlines are attention-grabbing and use relevant keywords. Craft compelling ad descriptions that address the pain points of your target audience, making them more likely to click on your ads. Don't forget to include a clear call-to-action to drive action.

3. Call-Only Ads

For doctors, health & medical professionals, and dentists, phone calls are often a vital part of the conversion process. Google's Call-Only Ads are specifically designed to encourage potential patients to call your practice directly from the search results page, without clicking through to your website.

To optimize your Call-Only Ads, ensure that your headlines are concise and include strong, relevant keywords. Highlight the benefits and unique features of your services, and make it easy for users to take immediate action by including your phone number prominently.

Advanced AdWords Strategies

Now that you are familiar with the latest AdWords updates, it's time to delve into advanced strategies that can truly help you outrank your competitors and boost your business.

1. Targeting Specific Locations

As a doctor, health & medical professional, or dentist, your target audience is often localized. With AdWords' location targeting feature, you can specify the geographic areas where your ads will appear. This allows you to focus your advertising efforts on the regions that matter most to your practice.

By targeting specific locations, you can reach potential patients who are searching for services in their vicinity. Implement location extensions to display your practice's address, phone number, and directions, making it easier for interested patients to find and contact you.

2. Ad Extensions

Ad extensions are additional pieces of information that you can add to your ad, providing more value and increasing its visibility on the SERPs. There are various ad extensions available, and utilizing them appropriately can significantly improve your ad performance.

For doctors, health & medical professionals, and dentists, some essential ad extensions include site link extensions (to direct users to specific pages on your website), call extensions (to display your phone number), and review extensions (to showcase positive patient testimonials). Customize these extensions according to your specific services to better connect with potential patients.

3. Remarketing

Remarketing is a powerful strategy that enables you to reconnect with users who have previously visited your website but didn't convert. By using AdWords' remarketing feature, you can target ads to these users as they browse other websites and encourage them to revisit your practice.

Create compelling, personalized ads that remind potential patients of the benefits of choosing your practice. Consider offering exclusive promotions or highlighting new services to entice them to book an appointment. By staying top-of-mind through remarketing, you can increase conversions and boost patient acquisition.


In the highly competitive world of online advertising, staying ahead of the curve is essential. By understanding the latest AdWords updates and implementing advanced strategies tailored for doctors, health & medical professionals, and dentists, you can elevate your business and attract more patients.

Remember to regularly monitor and optimize your AdWords campaigns to ensure they continue to yield positive results. By utilizing the power of AdWords effectively, you can outrank your competitors, increase your online visibility, and establish your practice as a trusted authority in your field.